Sunday, September 21, 2008


I'm a PC

I think this article has an interesting argument about why the new Microsoft’s “I’m a PC” ads do more for Apple.

I'm not sure -- I think they're more effective than that article argues. I think they do point out one of the downsides of the Apple campaign -- everyone knows that PC is the real star of those advertisements. He's the more sympathetic character, and John Hodgman is the person that I look at positively.

But I think the computer age is radically changing -- especially now that we're in the network era. I'm a strong software-as-a-service believer, and from games like World of Warcraft to the business software platform set up by, you've got an environment where the very nature of what is provided changes.

Really, most of the kinds of things that people use computers for -- financial management, simple document management, e-mail, web searching, and so on -- can be increasingly done in the cloud. Because you want your calendar to be accessible at home, at work, and on your mobile phone. And so many of those, the PC operating system isn't relevant?

So what are the things where it is? Connecting to your music and video library, especially synchronizing your music player... which, most of the time, was designed at Apple.

And then, you've got the things that cloud computing isn't good for -- and that's the artistic things, like graphic design, or music, or movies. And well, we know what computers have always been more popular amongst the "creative types"...

I mean, Windows isn't going anywhere -- the business world has a heavy investment in it. And it's really still "the default choice" for an OS platform...

But I think the new ad shows that while the Mac is still the minority platform -- and may continue to be -- the computing world is going to be very, very different in five years.

...And so many of those, the PC operating system isn't relevant?

That is a very good point. So many applications are embedded web apps, java, .Net/ASP. Google states something very similar in the design reasons for Chrome.

In fact, Sun had a slogan much like that years ago. There was also the push for thin clients. Not only thin client dedicated hardware (like the Wyse stations, or the even more cool Sun java smartcard stations - those were teh awesome), but you can also now have a thin client VPN-style access through your browser to Citrix, also very cool.

I have a PC. I just upgraded the video card. But I use it play games (only 1 of which plays on OS X). That is my requirement, that is why I have a PC. Otherwise this box would have been a Mac.

Thanks for the article link, reading it now.
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